TCL Marketing is a full-service agency dedicated to transparent client relationships and strategies that exceed marketing goals. We’re large enough to conquer all of our client’s needs and expectations and small enough to care for each, individually.
We’re experienced, detailed and dedicated.
The lifeline of our success depends upon transparent client relationships, attention to detail, utilizing technology for efficiency and a successful campaign execution.
We’re an asset, not an expense for our clients.
We’re a diverse, cross-discipline team of marketing experts, designers, writers, developers, finance gurus, media auditors and investigators who expect excellence in all aspects of our client marketing campaigns. Our collaborative efforts and broad range of experience allow each team member to uniquely contribute to the success of every campaign.
TCL persists as a marketing leader without the impersonal service and frustrations of working with a large, corporate agency. Our commitment to strong client relationships and transparency will continue to be the driving force in our work, and our client-centric service model remains steadfast.
Our clients span nearly 20 states covering 60+ markets with many relationships lasting 10+ years. Since 2016, we’ve grown through client referral only. We’re proud of our 93% client retention rate and work rigorously to keep it that way.
Effective marketing is created by combining well-planned strategies that produce measurable results. Our turn-key services include:
- Paid Social
- Online Reputation
- Lead Aggregation
With the rapid expansion of online and digital marketing comes confusion on how, when and where to spend for optimal performance. TCL clears the smoke and provides innovative, ROI- producing-solutions. Our team of designers, developers and strategists work cohesively to create and optimize digital advertising campaigns. Using realistic analytics, ROI reports, GIS technology and a full-service Communication Center we continually track trends, costs and technological advances to stay ahead of the curve and utilize all effective outlets to reach our clients’ marketing goals.
Customer Base – Delivering exclusive offers directly to existing customers who already believe in you is a great way to generate repeat business. In fact, our client’s revenue averages 50% from repeat customers.
Solo Target – Targeted direct mail allows for the delivery of advertisements directly to the ideal consumer that fits your customer lookalike demo. Our data indicates 56 percent of consumers who respond to direct mail visit a physical store or website and 62 percent of those consumers make a purchase.
Saturation – Saturation direct mail blankets trending hotspots by zip code, sub zip or neighborhoods at a fraction of solo targeted direct mail.
Shared – This lower-cost option allows clients to share the cost of advertising with other businesses by sending groups of ads to potential customers as a package. Our clients shared direct mail averages are one-third less costly than other mailers and offer high visibility across a broad consumer base.
Television and radio advertising may seem like methods of the past, but in reality, consumers see and hear an average of 68 ads per viewing or listening hour.
Billboards, Static & Digital – Americans spend an average of 8 hours a week in the car commuting, causing billboards to remain a highly effective method of supplemental advertising. Our surveys show 71 percent of all adult drivers report noticing – and retaining – information on billboards.
Vehicle Graphics, Wraps & Decals – The average American has traveled 302 miles in the past 7 days. … The average vehicle driven 15,000 miles per year will pass in front of 9 million other vehicles. 30% of mobile outdoor viewers base their buying decisions on ads they see. One vehicle wrap can generate between 30,000 – 80,000 impressions daily.
POS Signage – Point of sale marketing refers to all efforts that increase sales at the point the purchase is actually made. Primarily this revolves around a cash register (although a point of purchase for a business might be a meeting table, or an Internet page), and is a staple of retail and restaurant environments.
- Sell Sheets and Folders
- Referral Cards
- POS Posters and Banners
- Business Cards
- Trade Show Products
- Plenty more
Our team of researchers, account managers and strategists organize and define the marketing wants and needs of our clients and calculate the best tactics to achieve their goals.
From start to finish, our client management team does the research and legwork to create the best possible marketing experience for our clients.
We develop proposals and budgets, and oversee sales trends while keeping frequent, open communication with our clients a top priority. At TCL, we understand that each business has individual goals and needs, which is why our account managers offer personalized strategies for every client. “Cookie Cutting” is never an option.
We create robust annual and monthly marketing budgets and calendars, easily accessed by our clients in real-time on any connected device. TCL clients monitor their budgets and see where every penny spent has gone, transparently.
Creative Design and Development
TCL offers our clients the highest quality in result-producing creatives.
Our creative and digital development teams are composed of skilled designers, developers, strategists, copywriters and proofers who are masters of creating and executing successful advertising campaigns, digitally, electronically and in print. Each and every campaign, both digital and traditional, is uniquely designed and created by our team of marketing experts.
As champions of all media, we use a combination of innovative solutions, proven marketing tactics and vehicles to assist our clients in achieving their marketing goals.
Our media buying team purchases and manages ad space for all campaigns. With eagle-eyed determination, we conduct exhaustive media outlet research to establish the most effective options and pricing. We negotiate, buy and audit media invoices to optimize our client’s campaign results.
We gather, track and report the return on investment.
This information is pertinent to the success of current campaigns and the direction of future campaigns. What used to work may no longer be viable. Complacency is not an option.
Our “multi-tool” of ROI reporting is supported by both outbound and inbound surveys tracking real data to support any +/- moves within our clients marketing campaign.
Geographic Information Systems (GIS)
GIS is a framework for gathering, managing and analyzing data and displaying that data in a detailed, easy-to-interpret visual product or map. Through comparing data and geographic location, our clients are well informed to make important decisions.
How GIS Helps our Clients
GIS gathers and stores data organized in a spatial manner. It analyzes spatial location and organizes layers of information into visualizations using maps and patterns. With this unique capability, GIS reveals deeper insights into data, such as patterns, relationships and situations—helping users make smarter decisions.
Our GIS team is knowledgeable, experienced and has the tools to complete client projects efficiently and on time.
These services are especially helpful for:
- Target Marketing
- Consumer Profiling
- Identifying Marketing Trend Analyses/Patterns
- New Brick and Mortar Planning
- Urban Planning
- Community Development
- Environmental Impact and Planning
- Creating Maps
- And more
GIS Services Offered
- Custom Map Production/Cartography – We create custom visuals that meet our clients specifications and needs.
- Demographic Data Collection and Analysis – Custom reports that locate and highlight your target audience.
- Trend Analysis
- Business Consulting
- Territory/Footprint Mapping
- Heat Map Production
- GIS Analysis/Consulting
- GIS Report/Summary
- Creation and Management of Interactive Mapping Products – Tailored mapping products with interactive data sets with unrestricted access to explore the data in real-time.
If there’s nothing to hide, why hide it? That’s the mindset of our accounting team, who offer our clients detailed, itemized invoices that are easily understood. By providing clearly labeled lists of campaign charges and fees, our clients always know what they’re being charged for, and why.
Client Customer Communication Center
Our Client Customer Communication Center AKA “4C” specializes in handling inbound and outbound phone calls, texts and emails that come in as a result of our campaigns…even after our clients have gone home for the day. The 4C also conducts frequent customer satisfaction surveys and ensures pristine online reputation management.
Surveys produce big results when it comes to finding the best business practices for our clients.
By surveying active customers and those who did not ultimately make a purchase, our clients can see an overview of their strengths and weaknesses from their customers’ point of view.